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22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

22 Immutable Laws of Marketing: Exposed and Explained by the World's Two - 94 edition

22 Immutable Laws of Marketing: Exposed and Explained by the World's Two - 94 edition

ISBN13: 9780887306662

ISBN10: 0887306667

22 Immutable Laws of Marketing: Exposed and Explained by the World
Edition: 94
Copyright: 1994
Publisher: Harper Business
Published:
International: No
22 Immutable Laws of Marketing: Exposed and Explained by the World

ISBN13: 9780887306662

ISBN10: 0887306667

Edition: 94

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Summary

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Author Bio

Ries, Al :

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.