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Adland: A Global History of Advertising

Adland: A Global History of Advertising - 07 edition

Adland: A Global History of Advertising - 07 edition

ISBN13: 9780749448370

ISBN10: 0749448377

Adland: A Global History of Advertising by Mark Tungate - ISBN 9780749448370
Edition: 07
Copyright: 2007
Publisher: Kogan Page Ltd.
Published:
International: No
Adland: A Global History of Advertising by Mark Tungate - ISBN 9780749448370

ISBN13: 9780749448370

ISBN10: 0749448377

Edition: 07

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Summary

''A great story - full of character, fun and life.'' Kevin Roberts, CEO Worldwide, Saatchi & Saatchi ''The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature.'' Washington Olivetto, President, W/Brasil ''A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising.'' Sir Alan Parker ''Immensely readable.'' Sir Martin Sorrell, CEO, WPP ''Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world.'' Publishers Weekly ''A great read.'' AdPulp ''Adland puts the industry into perspective and provides an insight into the future.'' Business Executive ''For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it.'' Adliterate.com ''Useful for students.'' CNBC European Business