Ship-Ship-Hooray! Free Shipping on $25+ Details >
Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3rd edition

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3rd edition

ISBN13: 9780742554443

ISBN10: 0742554449

Ads, Fads, and Consumer Culture : Advertising
Edition: 3RD 07
Copyright: 2007
Publisher: Rowman & Littlefield Pub, Inc.
Published:
International: No
Ads, Fads, and Consumer Culture : Advertising

ISBN13: 9780742554443

ISBN10: 0742554449

Edition: 3RD 07

Other Editions of Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society


shop us with confidence

Table of Contents

Table of Contents

Foreword
Fred S. Goldberg
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1 Advertising in American Society
2 Consumer Cultures
3 Advertising and the Communication Process
4 Running It Up a Flagpole to See If Anyone Salutes
5 Sexuality and Advertising
6 Political Advertising
7 The Marketing Society
8 Analyzing Print Advertisements
9 Analyzing Television Commercials
10 Where Now?
Appendix
Glossary
Bibliography

Other Editions of Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture by Arthur Asa Berger - ISBN 9781442206694
Ads, Fads, and Consumer Culture : Advertising