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Advances in Electronic Marketing

Advances in Electronic Marketing - 05 edition

Advances in Electronic Marketing - 05 edition

ISBN13: 9781591403227

ISBN10: 1591403227

Advances in Electronic Marketing by Irvine Clarke and Theresa B. Flaherty - ISBN 9781591403227
Cover type: Paperback
Edition: 05
Copyright: 2005
Publisher: Cybertech Publishing
Published:
International: No
Advances in Electronic Marketing by Irvine Clarke and Theresa B. Flaherty - ISBN 9781591403227

ISBN13: 9781591403227

ISBN10: 1591403227

Cover type: Paperback
Edition: 05

List price: $69.95

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Summary

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.