Ship-Ship-Hooray! Free Shipping on $25+ Details >
Advertising Creative: Strategy, Copy, and Design

Advertising Creative: Strategy, Copy, and Design - 3rd edition

Advertising Creative: Strategy, Copy, and Design - 3rd edition

ISBN13: 9781452203638

ISBN10: 1452203636

Advertising Creative: Strategy, Copy, and Design by Thomas Altstiel - ISBN 9781452203638
Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Sage Publications, Inc.
Published:
International: No
Advertising Creative: Strategy, Copy, and Design by Thomas Altstiel - ISBN 9781452203638

ISBN13: 9781452203638

ISBN10: 1452203636

Cover type: Paperback
Edition: 3RD 13

List price: $103.00

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $72.10 (70%)
$30.90

List price: $103.00

Instant access, flexible term options, and deep discounts up to 60% on digital content! Happy you, happy us.

Delivered via email within 1 hour
Expires after 180 days
You Save $51.00 (50%)
$52.00
Format: Vitalsource
Use for 180 days

Please note: eTextbooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

shop us with confidence

Summary

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.

In the new edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their insightful discoveries reveal how brands now cut across geographic and cultural boundaries with lightning speed, and how the interplay of technology and culture, both local and global, is fast creating a marketplace that knows no boundaries. However, as cultural, geographic, and economic boundaries shift under our feet, the most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

KEY FEATURES

  • Added chapters on Global Advertising and Social Media as well as expanded coverage of digital media reflect the rapidly changing advertising industry.
  • Updated throughout with new illustrations and timely examples.
  • Survival Guide chapter offers practical advice

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource
Copying: Allowed, 30 selections may be copied every 180 days
Printing: Allowed, 30 prints for 180 days
Expires: Yes, may be used for 180 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: Online: No additional software required
Offline: VitalSource Bookshelf

Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.