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Advertising Media Planning

Advertising Media Planning - 04 edition

Advertising Media Planning - 04 edition

ISBN13: 9780765613103

ISBN10: 0765613107

Advertising Media Planning by Larry D. Kelley - ISBN 9780765613103
Edition: 04
Copyright: 2004
Publisher: M.E. Sharpe, Inc.
Published:
International: No
Advertising Media Planning by Larry D. Kelley - ISBN 9780765613103

ISBN13: 9780765613103

ISBN10: 0765613107

Edition: 04

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Summary

Written by a practitioner and an academic, this text describes the proper role of media planning in advertising campaigns. They describe the types of media, look at the definition of target audiences, and examine the role of geography. Seasonality and timing are explored. The construction and evaluation of the media plan is described.

Other Editions of Advertising Media Planning

Advertising Media Planning: A Brand Management Approach by Larry D. Kelley - ISBN 9780765620330