Ship-Ship-Hooray! Free Shipping on $25+ Details >
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 8th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 8th edition

ISBN13: 9780324593600

ISBN10: 0324593600

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp - ISBN 9780324593600
Cover type: Hardback
Edition: 8TH 09
Copyright: 2009
Publisher: South-Western Publishing Co.
Published:
International: No
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp - ISBN 9780324593600

ISBN13: 9780324593600

ISBN10: 0324593600

Cover type: Hardback
Edition: 8TH 09

List price: $427.50

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $425.50 (100%)
$2.00

List price: $427.50

Instant access, flexible term options, and deep discounts up to 60% on digital content! Happy you, happy us.

Delivered via email within 1 hour
Expires after 180 days
You Save $394.01 (92%)
$33.49
Format: Vitalsource
Use for 180 days

Please note: eTextbooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

shop us with confidence

Summary

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource
Copying: Allowed, 10 selections may be copied every 180 days
Printing: Allowed, 10 prints for 180 days
Expires: Yes, may be used for 180 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: Online: No additional software required
Offline: VitalSource Bookshelf

Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.