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Advertising in Contemporary Society : Perspectives Toward Understanding

Advertising in Contemporary Society : Perspectives Toward Understanding - 3rd edition

Advertising in Contemporary Society : Perspectives Toward Understanding - 3rd edition

ISBN13: 9780252065422

ISBN10: 0252065425

Advertising in Contemporary Society : Perspectives Toward Understanding by Kim B. Rotzoll, James E. Haefner and Steven R. Hall - ISBN 9780252065422
Cover type: Paperback
Edition: 3RD 96
Copyright: 1996
Publisher: University of Illinois Press
Published:
International: No
Advertising in Contemporary Society : Perspectives Toward Understanding by Kim B. Rotzoll, James E. Haefner and Steven R. Hall - ISBN 9780252065422

ISBN13: 9780252065422

ISBN10: 0252065425

Cover type: Paperback
Edition: 3RD 96
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Summary

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author Bio

Rotzoll, Kim B. : University of Illinois at Urbana-Champaign

Kim B. Rotzoll, dean of the College of Communications at the University of Illinois at Urbana-Champaign, is the author of several books, including Advertising Theory and Practice and Media Ethics.



Haefner, James E. : University of Illinois at Urbana-Champaign

James E. Haefner is an associate professor and head of the department of advertising and director of the Cummings Center for Advertising Studies, also at UIUC.



Hall, Steven R. :

Steven R. Hall is a doctoral student in the university's Institute of Communications Research.

Other Editions of Advertising in Contemporary Society : Perspectives Toward Understanding

Advertising in Contemporary Society (Sj07ba) by Rotzoll - ISBN 9780538805940