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American Communication Research

American Communication Research - 96 edition

American Communication Research - 96 edition

ISBN13: 9780805817447

ISBN10: 0805817441

American Communication Research by Ellen Wartella Wartella and Everette E.  Eds. Dennis - ISBN 9780805817447
Cover type: Print On Demand
Edition: 96
Copyright: 1996
Publisher: Lawrence Erlbaum Associates, Inc.
International: No
American Communication Research by Ellen Wartella Wartella and Everette E.  Eds. Dennis - ISBN 9780805817447

ISBN13: 9780805817447

ISBN10: 0805817441

Cover type: Print On Demand
Edition: 96

List price: $46.95

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Historians and scholars in communication studies, media research, public opinion research, and journalism; a text for courses in broadcasting history, communication research, introduction to media studies, communication theory, and research methods.

This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.

Table of Contents

Table of Contents

E.E. Dennis, Preface.

Part I: The Schools of Thought.

K. Lang, The European Roots.
J.W. Carey, The Chicago School and Mass Communication Research.
W.J. McGuire, The Yale Communication and Attitude-Change Program in the 1950s.
E. Katz, Diffusion Research at Columbia.
H. Himmelweit, Children and Television.
T. Peterson, The Press as a Social Institution.

Part II: Eyewitness Accounts.

H.M. Beville, Fashioning Audience Ratings -- From Radio to Cable.
D.L. Sills, Stanton, Lazarsfeld, and Merton -- Pioneers in Communication Research.
R. Bartos, A Conversation With Frank Stanton.
W. Schramm, The Master Teachers.
L. Bogart, Research as an Instrument of Power.
D. Cater, Addressing Public Policy.

Part III: Reassessment.

G.J. Robinson, Constructing a Historiography for North American Communication Studies.
E. Wartella, The History Reconsidered.

Appendix: Biographic Sketches of 65 Contributors to the Field of Communication Research.