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Applications in Basic Marketing 2005-2006

Applications in Basic Marketing 2005-2006 - 05 edition

Applications in Basic Marketing 2005-2006 - 05 edition

ISBN13: 9780072864717

ISBN10: 0072864710

Applications in Basic Marketing 2005-2006 by William D. Perreault and E. Jerome McCarthy - ISBN 9780072864717
Edition: 05
Copyright: 2005
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Applications in Basic Marketing 2005-2006 by William D. Perreault and E. Jerome McCarthy - ISBN 9780072864717

ISBN13: 9780072864717

ISBN10: 0072864710

Other Editions of Applications in Basic Marketing 2005-2006


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Summary

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Other Editions of Applications in Basic Marketing 2005-2006

Applications in Basic Marketing, 2004-2005 by William D. Perreault and E. Jerome McCarthy - ISBN 9780072864700