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Attitudes and Persuasion : Classic and Contemporary Approaches

Attitudes and Persuasion : Classic and Contemporary Approaches - 81 edition

Attitudes and Persuasion : Classic and Contemporary Approaches - 81 edition

ISBN13: 9780813330051

ISBN10: 081333005X

Attitudes and Persuasion : Classic and Contemporary Approaches by Richard E. Petty - ISBN 9780813330051
Edition: 81
Copyright: 1981
Publisher: Westview Press, Inc.
Published:
International: No
Attitudes and Persuasion : Classic and Contemporary Approaches by Richard E. Petty - ISBN 9780813330051

ISBN13: 9780813330051

ISBN10: 081333005X

Edition: 81

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Summary

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Author Bio

Petty, Richard E. : The Ohio State University Main Campus

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Cacioppo, John T. : The Ohio State University Main Campus

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Table of Contents

Table of Contents

Introduction to Attitudes and Persuasion

Conditioning and Modeling Approaches

The Message-learning Approach

Judgmental Approaches

Motivational Approaches

Attributional Approaches

Combinatory Approaches

Self-persuasion Approaches

Epilog: A General Framework for Understanding Attitude Change Processes