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Audience Studies Reader

Audience Studies Reader - 03 edition

Audience Studies Reader - 03 edition

ISBN13: 9780415254359

ISBN10: 0415254353

Audience Studies Reader by Will Brooker and Deborah Jermyn  Ed. - ISBN 9780415254359
Cover type: Print On Demand
Edition: 03
Copyright: 2003
Publisher: Routledge N. Y.
International: No
Audience Studies Reader by Will Brooker and Deborah Jermyn  Ed. - ISBN 9780415254359

ISBN13: 9780415254359

ISBN10: 0415254353

Cover type: Print On Demand
Edition: 03

List price: $45.95

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Has political propaganda ever been effective? To what extent do African-American families interpret their favorite TV show differently from their white neighbors? Are romance novels and teenage magazines reactionary fantasies or do they provide women with an important space of their own?

The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading.

Organized chronologically and thematically, sections address:the paradigm shift--from "effects" to "uses and gratifications"; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory --the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet "overflow" and the increased level of interactivity it seems to offer.

The Audience Studies Reader provides a guide to historical approaches and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them.

Table of Contents

Table of Contents

Notes on contributors
Introduction:'It's out there...Somewhere':Locating the Audience for The Audience Studies Reader

Part 1. Paradigm Shift:from 'Effects' to 'Uses and Gratifications'

1. The People's Choice:How the Voter Makes Up His Mind in a Presidential Campaign:Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet
2. Mass Persuasion:The Social Psychology of a War Bond Drive: Robert K. Merton
3. Analysis of the film Don't be a Sucker:A Study in Communication: Eunice Cooper and Helen Dinerman
4. Tendency Systems and the Effects of a Movie Dealing with a Social Problem: Charles Winick

Part 2. Moral Panic and Censorship:The Vulnerable Audience

5. Culture Industry Reconsidered:T. W. Adorno
6. Seduction of the Innocent:Fredric Wertham
7. The Uses of Literacy:Richard Hoggart
8. The Newson Report:A Case Study in 'Common Sense':Martin Baker

Part 3. Reading as Resistance:The Active Audience

9. The Nationwide Audience:David Morley
10. The Practice of Everyday Life:Michel de Certeau
11. Understanding Popular Culture:John Fiske
12. 'We're Here, We're Queer and We're Not Going Catalogue Shopping':Gregory Woods

Part 4. The Spectator and the Audience:Shifts in Screen Theory

13. Visual pleasure and narrative cinema:Laura Mulvey
14. Babel and Babylon:Spectatorship in American Silent Film:Miriam Hansen
15. Star-gazing:Hollywood Cinema and Female Spectatorship:Jackie Stacey
16. Women Viewing Violence:Philip Schlesinger, Rebecca Dobash, Russell Dobash and C. Kay Weave

Part 5. The Fan Audience:Cult Texts and Community

17. 'Out of the Closet and Into the Universe':Queers and Star Trek:Henry Jenkins
18. Beatlemania:Girls Just Want to Have Fun:Barbara Ehrenreich, Elizabeth Hess and Gloria Jacobs
19. Histories, Fictions and Xena:Warrior Princess:Sara Gwenllian-Jones
20. Suffering and Solace:The Genre of Pain:Camille Bacon-Smith
21. Inside Subculture:The Postmodern Meaning of Style:David Muggleton

Part 6. Female Audiences:Gender and Reading

22. Reading the Romance:Women, Patriarchy and Popular Literature:Janice Radway
23. Living Room Wars: Rethinking Audiences for a Postmodern World:Ien Ang
24. Feminism and Youth Culture:Angela McRobbie
25. Girl Talk:Adolescent Magazines and Their Readers:Dawn H. Currie
26. '"Just a book", she said...':Reconfiguring Ethnography for the Female Reader of Sexual Fiction: Esther Sonnet

Part 7. Interpretive communities:Nation and Ethnicity

27. Enlightened Racism:The Cosby Show Audiences and the Myth of the American Dream:Sut Jhally and Justin Lewis
28. The Export of Meaning:Cross-Cultural Readings of Dallas:Tamar Liebes and Elihu Katz
29.The Color Purple:Black Women as Cultural Readers:Jacqueline Bobo
30. Television, Ethnicity and Cultural Change:Marie Gillespie
31. Conclusion :Overflow and Audience