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BCOM 3: Student Edition-With Access

BCOM 3: Student Edition-With Access - 3rd edition

BCOM 3: Student Edition-With Access - 3rd edition

ISBN13: 9781111527778

ISBN10: 1111527776

BCOM 3: Student Edition-With Access by Carol M. Lehman and Debbie D. DuFrene - ISBN 9781111527778
Edition: 3RD 12
Copyright: 2012
Publisher: South-Western Publishing Co.
Published:
International: No
BCOM 3: Student Edition-With Access by Carol M. Lehman and Debbie D. DuFrene - ISBN 9781111527778

ISBN13: 9781111527778

ISBN10: 1111527776

Edition: 3RD 12

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Summary

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.