Before and After Page Design 03 edition (9780201795370) -
Ship-Ship-Hooray! Free Shipping on $25+ View Details about Free Shipping >
Before and After Page Design

Before and After Page Design - 03 edition

Before and After Page Design - 03 edition

ISBN13: 9780201795370

ISBN10: 020179537X

Before and After Page Design by John McWade - ISBN 9780201795370
Cover type: Paperback
Edition: 03
Copyright: 2003
Publisher: Addison-Wesley Longman, Inc.
International: No
Before and After Page Design by John McWade - ISBN 9780201795370

ISBN13: 9780201795370

ISBN10: 020179537X

Cover type: Paperback
Edition: 03
You Save $7.00 (20%)
Format: Vitalsource
Use for 365 days

List price: $34.99

Instant access, flexible term options, and deep discounts up to 60% on digital content! Happy you, happy us.

Delivered via email within 1 hour
Expires after 365 days
Please note: eBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.
(a $29.95 value!)
Billed monthly. Cancel at any time
Homework Help
Get the write idea! Jumpstart your papers and finish your assignments quickly with high quality essay examples and research papers from StudyMode. Also included are the tools to analyze and improve your written work.

shop us with confidence


Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Table of Contents

Table of Contents

Newsletters & Newspapers
How to design a news letter p. 2
This digest-size newsletter is for readers p. 6
Clean, asymmetrical layout leads the eye p. 16
Easy! A simple, do-able look p. 22
How to energize a faceless newsletter p. 28
A simple, do-anything newsletter p. 32
Beautiful, square brochure makes a regal impression p. 44
Tiny brochure is a great stocking stuffer p. 52
Build a brochure with peekaboo panels p. 54
Good-looking pocket brochure works hard, updates easily p. 64
An eye-catching zigzag brochure p. 72
Fliers & Mailers
Preflight checklist for your flier p. 76
Design a product showcase p. 82
Make your flier easier to read p. 86
Add real feeling to your flier p. 90
A greeting with a surprise p. 94
A magic message p. 96
A flier that stands on its own p. 98
A flying flier p. 100
A miniature postcard p. 102
How to lay out a good advertisement p. 104
How to design a powerful product ad p. 106
Advertising a speaker? Here's how p. 110
Small phone, smaller phone book p. 116
How to strengthen a small ad p. 118
Create dramatic photo layouts for your products p. 122
How to lay out a stationery system p. 132
How to design a ''cold call'' postcard p. 142
A business card brochure is a mini-marketer p. 148
The invisible square p. 150
Business Documents
Create a do-it-all business portfolio p. 160
How to design a modern resume p. 172
Design a cover with background art p. 176
Make an easy-to-read data sheet p. 180
How to improve every form you make p. 184
Index p. 193
Table of Contents provided by Blackwell. All Rights Reserved.

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
Copying: Allowed, 2 selections may be copied every 365 days
Printing: Allowed, 2 prints for 365 days
Expires: Yes, may be used for 365 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: Online: No additional software required
Offline: VitalSource Bookshelf

Suitable Devices: PCs, Tablet PCs, Macs, Laptops

Digital Rights Management (DRM) Key

Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.