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Behavioral Economics

Behavioral Economics - 2nd edition

Behavioral Economics - 2nd edition

ISBN13: 9780415737647

ISBN10: 0415737648

Behavioral Economics by Cartwright - ISBN 9780415737647
Edition: 2ND 15
Copyright: 2015
Publisher: Routledge N. Y.
Published:
International: No
Behavioral Economics by Cartwright - ISBN 9780415737647

ISBN13: 9780415737647

ISBN10: 0415737648

Edition: 2ND 15

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Summary

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behaviour.

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion, and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier.

This new edition contains expanded and updated coverage of neuroeconomics, emotions, deception, and the contrast between group and individual behaviour, among other topics, to ensure that readers are kept up-to-speed with this fast-paced field. A companion website is also now available containing a test bank of questions and worked examples allowing users to see for themselves how changing the parameters can change the outcomes. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.

Other Editions of Behavioral Economics

Behavioral Economics by Edward Cartwright - ISBN 9781138097124
Behavioral Economics by Edward Cartwright - ISBN 9780415573122