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Business Communication : Process and Product-With CD

Business Communication : Process and Product-With CD - 4th edition

Business Communication : Process and Product-With CD - 4th edition

Business Communication : Process and Product-With CD by Mary Ellen Guffey - ISBN
Cover type: Hardback
Edition: 4TH 03
Copyright: 2003
Publisher: South-Western Publishing Co.
Published:
International: No
Business Communication : Process and Product-With CD by Mary Ellen Guffey - ISBN
Cover type: Hardback
Edition: 4TH 03

List price: $102.75

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Summary

Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.

Table of Contents

Table of Contents

UNIT 1: COMMUNICATION FOUNDATIONS

Chapter 1 Communicating at Work
Chapter 2 Communicating in Small Groups and Teams
Chapter 3 Workplace Listening and Nonverbal Communication
Chapter 4 Communicating Across Cultures

UNIT 2: THE WRITING PROCESS

Chapter 5 Preparing to Write Business Messages
Chapter 6 Organizing and Writing Business Messages
Chapter 7 Revising Business Messages

UNIT 3: BUSINESS CORRESPONDENCE

Chapter 8 Routine E-Mail Messages and Memos
Chapter 9 Routine Letters and Goodwill Messages
Chapter 10 Persuasive and Sales Messages
Chapter 11 Negative Messages

UNIT 4: REPORTS AND PROPOSALS

Chapter 12 Preparing to Write Business Reports
Chapter 13 Organizing and Writing Routine Business Reports
Chapter 14 Proposals and Formal Reports

UNIT 5: PRESENTATIONS

Chapter 15 Speaking Skills
Chapter 16 Employment Communication

Other Editions of Business Communication : Process and Product-With CD

Business Communication : Process and Product by Mary Ellen Guffey - ISBN 9780324223040
Business Communication / With CD-ROM by Mary Ellen Guffey - ISBN 9780324115703