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Brand New Brand Thinking

Brand New Brand Thinking - 03 edition

Brand New Brand Thinking - 03 edition

ISBN13: 9780749436780

ISBN10: 0749436786

Brand New Brand Thinking by Merry Baskin - ISBN 9780749436780
Edition: 03
Copyright: 2003
Publisher: Kogan Page Ltd.
Published:
International: No
Brand New Brand Thinking by Merry Baskin - ISBN 9780749436780

ISBN13: 9780749436780

ISBN10: 0749436786

Edition: 03

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Summary

This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.