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Business Research for Decision Making

Business Research for Decision Making - 5th edition

Business Research for Decision Making - 5th edition

ISBN13: 9780534371067

ISBN10: 053437106X

Business Research for Decision Making by Duane L. Davis - ISBN 9780534371067
Edition: 5TH 00
Copyright: 2000
Publisher: Duxbury Press
Published:
International: No
Business Research for Decision Making by Duane L. Davis - ISBN 9780534371067

ISBN13: 9780534371067

ISBN10: 053437106X

Edition: 5TH 00
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Summary

This new Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS® and Excel).

Table of Contents

Table of Contents

PART I: SCIENTIFIC INQUIRY'S ROLE IN DECISION MAKING.

1. THE ROLE OF BUSINESS RESEARCH IN THE DECISION-MAKING PROCESS.

Overview.
The Nature of Decision Making.
The Role of Research in Decision Making.
The Manager-Researcher Relationship.
Plan of the Book.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

2. SCIENTIFIC INQUIRY.

Overview.
Definitions.
Methods of Theory Construction.
Relevance of Science in Business Research .
State of the Art in Business Research.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

PART II: BEGINNING THE RESEARCH PROCESS.

3. SECONDARY DATA COLLECTION IN BUSINESS INQUIRY.

Overview.
Secondary Data in Business Research.
Development of a Search Strategy.
The Internet.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

4. PROBLEM AND PROPOSAL DEVELOPMENT AND MANAGEMENT.

Overview.
Problem Identification and Formulation.
Proposal Development.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: Methods of Assessing the Value of Research Information.

PART III: RESEARCH DESIGN.

5. FUNDAMENTALS OF RESEARCH DESIGN.

Overview.
The Nature of Research Design.
Error Reduction Through Design.
Major Types of Designs.
Specific Design Configurations.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: Advanced Experimental Designs.

6. FOUNDATIONS OF MEASUREMENT.

Overview.
The Nature of Measurement.
Levels of Measurement.
Evaluation of Measurement Scales.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

7. SCALING AND INSTRUMENT DESIGN.

Overview.
The Nature of Instrument Design.
Scale Development.
Instrument Design.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

8. SAMPLING DESIGN.

Overview.
The Nature of Sampling.
An Introduction to the Philosophy of Sampling.
Sample Designs.
Practical Considerations in Sampling.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: A Computational Example Illustrating the Properties of the Central Limit Theorem. Notes.

PART IV: PRIMARY DATA COLLECTION (PDC).

9. PDC USING SURVEY INSTRUMENTS.

Overview.
The Nature of Primary Data Collection (PDC).
Active PDC Using Survey Instruments.
PDC Vendors.
Panel Vendors.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

10. PDC USING OBSERVATION, IN-DEPTH INTERVIEWS, AND OTHER QUALITATIVE TECHNIQUES.

Overview.
Nature and Uses of Qualitative Research.
Passive PDC Using Observation.
Active PDC Using Qualitative Research Techniques.
Qualitative Research Vendors.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

PART V: ANALYTICAL PROCEDURES.

11. PLANNING FOR DATA ANALYSIS.

Overview.
Planning Issues.
Selecting the Appropriate Analytical Software or Online Research Supplier.
The Preanalytical Process.
Basic Analytical Framework for Business Research.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

12. MODEL BUILDING AND THE DATA ANALYSIS PROCESS.

Overview.
Role Modeling.
Types and Characteristics of Models.
Selected a Model Solution Technique.
An Example of Model Construction, Solution, and Use.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

13. BASIC ANALYTICAL METHODS.

Overview.
Classification of Analytical Methods by Purpose.
Exploratory Data Analysis.
Basic Methods of Assembling Association.
Basic Methods of Assessing Differences.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: Additional Basic Analytical Techniques.

14. ANALYSIS OF VARIANCE AND REGRESSION TECHNIQUES.

Overview.
The Nature of Variance Decomposition.
Linear Models.
Nonparametric ANOVA.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: The Use of Dummy and Effect Coding to Examine Group Differences Using Multiple Linear Regression .

15. ADVANCED MULTIVARIATE ANALYSIS.

Overview.
Introduction to Multivariate Analysis.
Selection of a Multivariate Technique.
Analysis of Dependency.
Analysis of Interdependency.
Comment on Multivariate Techniques.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

PART VI: RESEARCH REPORTING AND EVALUATION.

16. ETHICAL CONSIDERATIONS IN BUSINESS RESEARCH.

Overview.
Ethical Issues in Business Research.
Ethical Issues in a High Technology Environment.
Codes of Ethics.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.
Appendix: Excerpts from the ICC/ESOMAR International Code of Marketing and Social Research Practice.

17. RESEARCH REPORTING.

Overview.
Written Research Reports.
Oral Presentations.
Research Evaluation.
Communication Challenges in the Future.
Managerial Considerations.
Summary.
Discussion Questions.
Notes.
Suggested Reading.

APPENDIX A: A PRACTITIONER'S GUIDE TO SECONDARY BUSINESS INFORMATION SOURCES.
Overview.
Research Guides and Bibliographies.
Encyclopedias, Directories, Dictionaries, and Handbooks.
Indexes.
Statistical Sources.
References for Individual Companies.
Other Sources: International Business.
A Note on the Standard Industrial Classification (SIC) and the North American Industry Classifications System (NAICS).


APPENDIX B: SELECTED STATISTICAL TABLES.
Areas Under the Normal Curve.
Distribution of t. F Distribution.
Distribution of x squared.
INDEX.