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Business-to-Business Marketing

Business-to-Business Marketing - 4th edition

Business-to-Business Marketing - 4th edition

ISBN13: 9781473973442

ISBN10: 1473973449

Business-to-Business Marketing by Ross Brennan - ISBN 9781473973442
Cover type: Paperback
Edition: 4TH 17
Copyright: 2017
Publisher: Sage Publications, Inc.
Published:
International: No
Business-to-Business Marketing by Ross Brennan - ISBN 9781473973442

ISBN13: 9781473973442

ISBN10: 1473973449

Cover type: Paperback
Edition: 4TH 17
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Summary

This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business marketing.

New to the Fourth edition: 
  • Updated content on digital marketing and B2B social media
  • Updated examples and case studies throughout
  • 'Scenario' boxes, a new feature that provides reflective scenario-based exercises for students, helping them prepare for future roles in B2B

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, weblinks and selected author videos to make the examples in each chapter come to life.

Suitable for all students taking B2B marketing modules.

Other Editions of Business-to-Business Marketing

Business-to-Business Marketing by Ross Brennan - ISBN 9781446273739