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CULTURAL IMPERATIVE:GLOBAL

CULTURAL IMPERATIVE:GLOBAL - 2nd edition

CULTURAL IMPERATIVE:GLOBAL - 2nd edition

ISBN13: 9781931930352

ISBN10: 193193035X

CULTURAL IMPERATIVE:GLOBAL by Lewis - ISBN 9781931930352
Edition: 2ND 07
Copyright: 2007
Publisher: Intercultural Press, Inc.
Published:
International: No
CULTURAL IMPERATIVE:GLOBAL by Lewis - ISBN 9781931930352

ISBN13: 9781931930352

ISBN10: 193193035X

Edition: 2ND 07

Other Editions of CULTURAL IMPERATIVE:GLOBAL


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Summary

Will the tidal wave of globalization lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the twenty-first century? Or will the cultural imperative that drives human behavior through religion, language, geography and history maintain its influence on the human consciousness? Richard Lewis explores these questions and proposes his own thesis in this sweeping book that examines the forces that keep us from taking off our ''cultural spectacles.'' He explains how cultural traits are so deeply embedded as to resist the homogenization predicted by so many others.

Other Editions of CULTURAL IMPERATIVE:GLOBAL

Cultural Imperative : Global Trends in the 21st Century by Richard D. Lewis - ISBN 9781877864988