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Marketing Management Textbooks

How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

cover of Marketing Management (15th edition)
Marketing Management
by Philip Kotler and Kevin Keller
Hardback
ISBN13: 978-0133856460
15th Edition
cover of Marketing for Hospitality and Tourism (7th edition)
Marketing for Hospitality and Tourism
by Philip T. Kotler, John T. Bowen, James Makens and Seyhmus Baloglu
Hardback
ISBN13: 978-0134151922
7th Edition
cover of Framework for Marketing Management (6th edition)
Framework for Marketing Management
by Philip Kotler
Paperback
ISBN13: 978-0133871319
6th Edition
cover of Marketing Management (2nd edition)
Marketing Management
by Greg W. Marshall
Hardback
ISBN13: 978-0078028861
2nd Edition
cover of Business Marketing Management: B2B (11th edition)
Business Marketing Management: B2B
by Michael D. Hutt
Hardback
ISBN13: 978-1133189565
11th Edition
cover of Media Flight Plan 7 - With Access (7th edition)
Media Flight Plan 7 - With Access
Paperback
ISBN13: 978-0615988283
7th Edition
cover of MM 4: Student Edition - With Access (4th edition)
MM 4: Student Edition - With Access
Paperback
ISBN13: 978-1133629382
4th Edition
cover of New Products Management (11th edition)
New Products Management
Hardback
ISBN13: 978-0078029042
11th Edition
cover of Marketing Management (8th edition)
Marketing Management
Paperback
ISBN13: 978-0078028793
8th Edition