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Marketing Management Textbooks

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How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

cover of Marketing for Hospitality and Tourism (7th edition)

by Philip T. Kotler, J...

Cover Type:
Hardback
ISBN13: 978-0134151922
ISBN10: 0134151925

Edition: 7th
From $39.99
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cover of Media Flight Plan 7 - With Access (7th edition)

by Dennis G. Martin

Cover Type:
Paperback
ISBN13: 978-0615988283
ISBN10: 0615988288

Edition: 7th
From $37.45
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cover of Business Marketing Management: B2B (11th edition)

by Michael D. Hutt

Cover Type:
Hardback
ISBN13: 978-1133189565
ISBN10: 1133189563

Edition: 11th
From $53.99
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cover of Marketing Management (2nd edition)

by Greg W. Marshall

Cover Type:
Hardback
ISBN13: 978-0078028861
ISBN10: 0078028868

Edition: 2nd
From $36.86
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cover of MM 4: Student Edition - With Access (4th edition)

by Dawn Iacobucci

Cover Type:
Paperback
ISBN13: 978-1133629382
ISBN10: 1133629385

Edition: 4th
From $83.98
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cover of New Products Management (11th edition)

by C. Merle Crawford a...

Cover Type:
Hardback
ISBN13: 978-0078029042
ISBN10: 007802904X

Edition: 11th
From $35.95
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cover of Preface to Marketing Management (14th edition)

by Peter

Cover Type:
Paperback
ISBN13: 978-0077861063
ISBN10: 007786106X

Edition: 14th
From $26.58
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cover of Marketing Management (14th edition)

by Philip Kotler

Cover Type:
Hardback
ISBN13: 978-0132102926
ISBN10: 0132102927

Edition: 14th
From $30.95
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cover of MM 4: Student Edition - Text Only (4th edition)

by Dawn Iacobucci

Cover Type:
Paperback
ISBN13: 978-1133372400
ISBN10: 1133372406

Edition: 4th
From $26.49
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cover of Marketing Management (Looseleaf) - With Access (15th edition)

by Philip T. Kotler an...

Cover Type:
Loose-Leaf
ISBN13: 978-0134361277
ISBN10: 013436127X

Edition: 15th
From $165.37
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cover of Market-Based Management (6th edition)

by Roger J. Best

Cover Type:
Paperback
ISBN13: 978-0130387752
ISBN10: 0130387754

Edition: 6th
From $41.99
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cover of Marketing Plan Handbook - Text Only (5th edition)

by Marian Burk Wood

Cover Type:
Paperback
ISBN13: 978-0133078350
ISBN10: 0133078353

Edition: 5th
From $20.99
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cover of Advertising Campaign Planning (5th edition)

by Avery

Cover Type:
Paperback
ISBN13: 978-0978663834
ISBN10: 0978663837

Edition: 5th
From $40.06
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cover of Marketing Management (5th edition)

by Iacobucci

Cover Type:
Paperback
ISBN13: 978-1337271127
ISBN10: 1337271128

Edition: 5th
From $40.49
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cover of Marketing Channels (8th edition)

by Bert Rosenbloom

Cover Type:
Hardback
ISBN13: 978-0324316988
ISBN10: 0324316984

Edition: 8th
From $38.99
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cover of Marketing Management: Knowledge and Skills (11th edition)

by Peter

Cover Type:
Hardback
ISBN13: 978-0077861056
ISBN10: 0077861051

Edition: 11th
From $89.50
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cover of Marketing for Entrepreneurs (2nd edition)

by Frederick G. Crane

Cover Type:
Paperback
ISBN13: 978-1452230047
ISBN10: 1452230048

Edition: 2nd
From $38.00
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cover of Framework for Marketing Management (5th edition)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-0132539302
ISBN10: 0132539306

Edition: 5th
From $64.00
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cover of Marketing Management (13th edition)

by Philip Kotler

Cover Type:
Hardback
ISBN13: 978-0136009986
ISBN10: 0136009980

Edition: 13th
From $2.74
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cover of Strategic Marketing Management (3rd edition)

by Akhter

Cover Type:
Paperback
ISBN13: 978-0996095457
ISBN10: 0996095454

Edition: 3rd
From $45.00
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