Ship-Ship-Hooray! Free Shipping on $25+ Details >
 |   |   |   | Marketing Management Textbooks

Marketing Management Textbooks

List View
Grid View

How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

cover of 2011 Update to Marketing Management (11)

by Marshall

Cover Type:
Paperback
ISBN13: 978-0077545567
ISBN10: 0077545567

Edition: 11
cover of Airline Marketing and Management (7TH 11)

by Stephen Shaw

Cover Type:
Print On Demand
ISBN13: 978-1409401490
ISBN10: 1409401499

Edition: 7TH 11
cover of B2B Brand Management (06)

by Philip Kotler

Cover Type:
Print On Demand
ISBN13: 978-3540253600
ISBN10: 3540253602

Edition: 06
cover of B2B Brand Mangagement (10)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-3642064708
ISBN10: 3642064701

Edition: 10
cover of Business Market Management (3RD 09)

by James C. Anderson

Cover Type:
Hardback
ISBN13: 978-0136000884
ISBN10: 0136000886

Edition: 3RD 09
cover of Business Marketing Management: B2B (11TH 13)

by Michael D. Hutt

Cover Type:
Hardback
ISBN13: 978-1133189565
ISBN10: 1133189563

Edition: 11TH 13
cover of Cases in Advertising and Marketing Management : Real Situations for Tomorrow`s Managers (06)

by Edd Applegate

Cover Type:
Print On Demand
ISBN13: 978-0742538368
ISBN10: 0742538362

Edition: 06
cover of Consumer Behavior in Action: Real-Life Applications for Marketing Managers (10)

by Geoffrey Paul Lanto...

Cover Type:
Print On Demand
ISBN13: 978-0765620903
ISBN10: 0765620901

Edition: 10
cover of CRM: The Foundation of Contemporary Marketing Strategy (13)

by Roger J. Baran

Cover Type:
Paperback
ISBN13: 978-0415896573
ISBN10: 0415896576

Edition: 13
cover of Data-Driven Marketing (10)

by Mark Jeffery

Cover Type:
Hardback
ISBN13: 978-0470504543
ISBN10: 0470504544

Edition: 10
cover of Designing and Managing Supply Chain - With CD (3RD 08)

by Simchi - Levi

Cover Type:
Hardback
ISBN13: 978-0073341521
ISBN10: 0073341525

Edition: 3RD 08
cover of Developing Creative and Innovative Integrated Marketing Communication Plan (98)

by James R. Ogden

Cover Type:
Paperback
ISBN13: 978-0137783335
ISBN10: 0137783337

Edition: 98
cover of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2ND 09)

by Adam Morgan

Cover Type:
Hardback
ISBN13: 978-0470238271
ISBN10: 0470238275

Edition: 2ND 09
cover of Enterprise Marketing Management : The New Science of Marketing (03)

by Dave Sutton, Tom Kl...

Cover Type:
Print On Demand
ISBN13: 978-0471267720
ISBN10: 0471267724

Edition: 03
cover of Event Marketing (2ND 13)

by Preston

Cover Type:
Hardback
ISBN13: 978-0470891070
ISBN10: 0470891076

Edition: 2ND 13
cover of Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (02)

by Leonard H. Hoyle

Cover Type:
Hardback
ISBN13: 978-0471401797
ISBN10: 047140179X

Edition: 02
cover of Framework for Marketing Management (4TH 09)

by Philip Kotler and K...

Cover Type:
Paperback
ISBN13: 978-0136026600
ISBN10: 0136026605

Edition: 4TH 09
cover of Framework for Marketing Management (6TH 16)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-0133871319
ISBN10: 0133871312

Edition: 6TH 16
cover of Framework for Marketing Management (Canadian) (08)

by Philip Kotler, Kevi...

Cover Type:
Paperback
ISBN13: 978-0131213456
ISBN10: 0131213458

Edition: 08
cover of Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4TH 09)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-0138151690
ISBN10: 0138151695

Edition: 4TH 09