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Advertising & Public Relations Textbooks

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cover of Fame and Fortune : How Successful Companies Build Winning Reputations (REV 08)

by Charles Fombrun

Cover Type:
Hardback
ISBN13: 978-0137144419
ISBN10: 0137144415

Edition: REV 08
cover of Father of Spin : Edward L. Bernays and The Birth of Public Relations (98)

by Larry Tye

Cover Type:
Paperback
ISBN13: 978-0805067897
ISBN10: 0805067892

Edition: 98
cover of Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy (2ND 98)

by Paul Edwards, Laura...

Cover Type:
Paperback
ISBN13: 978-0874778458
ISBN10: 087477845X

Edition: 2ND 98
cover of Global Marketing and Advertising (4TH 14)

by Demooij

Cover Type:
Paperback
ISBN13: 978-1452257174
ISBN10: 1452257175

Edition: 4TH 14
cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type:
Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

Edition: 3RD 09
cover of Global Public Relations: Spanning Borders, Spanning Cultures (09)

by Alan Freitag

Cover Type:
Print On Demand
ISBN13: 978-0415448154
ISBN10: 0415448158

Edition: 09
cover of Going Negative (95)

by Stephen Ansolabeher...

Cover Type:
Paperback
ISBN13: 978-0684837116
ISBN10: 0684837110

Edition: 95
cover of Groundswell (Expanded and Revised) (11)

by Li Charlene

Cover Type:
Paperback
ISBN13: 978-1422161982
ISBN10: 1422161986

Edition: 11
cover of Groundswell : Winning in a World Transformed by Social Technologies (08)

by Charlene Li and Jos...

Cover Type:
Hardback
ISBN13: 978-1422125007
ISBN10: 1422125009

Edition: 08
cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type:
Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

Edition: 94
cover of Guerrilla Advertising (2ND 11)

by Gavin Lucas

Cover Type:
Paperback
ISBN13: 978-1856697477
ISBN10: 1856697479

Edition: 2ND 11
cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type:
Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

Edition: 08
cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type:
Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

Edition: 04
cover of Handbook of Crisis Communication (10)

by W. Timothy Coombs

Cover Type:
Print On Demand
ISBN13: 978-1405194419
ISBN10: 1405194413

Edition: 10
cover of Handbook of Strategic Public Relations and Integrated Marketing Communications (2ND 12)

by Clarke Caywood

Cover Type:
Hardback
ISBN13: 978-0071767460
ISBN10: 0071767460

Edition: 2ND 12
cover of Hey Whipple, Squeeze This (4TH 12)

by Luke Sullivan

Cover Type:
Paperback
ISBN13: 978-1118101339
ISBN10: 1118101332

Edition: 4TH 12
cover of Hey, Whipple, Squeeze This: Classic Guide to Creating Great Ads (5TH 16)

by Luke Sullivan

Cover Type:
Paperback
ISBN13: 978-1119164005
ISBN10: 1119164001

Edition: 5TH 16
cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type:
Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

Edition: 3RD 04
cover of How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (98)

by Michael Morley

Cover Type:
Paperback
ISBN13: 978-0814756799
ISBN10: 0814756794

Edition: 98
cover of How to Succeed in Advertising When All You Have Is Talent (2ND 07)

by Laurence Minsky

Cover Type:
Paperback
ISBN13: 978-1887229203
ISBN10: 1887229205

Edition: 2ND 07