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Marketing Management Textbooks

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cover of 2011 Update to Marketing Management (11)

by Marshall

Cover Type:
Paperback
ISBN13: 978-0077545567
ISBN10: 0077545567

Edition: 11
cover of Advertising Campaign Planning (5TH 16)

by Avery

Cover Type:
Paperback
ISBN13: 978-0978663834
ISBN10: 0978663837

Edition: 5TH 16
cover of Analysis for Marketing Planning (7TH 08)

by Donald R. Lehmann a...

Cover Type:
Paperback
ISBN13: 978-0073529844
ISBN10: 0073529842

Edition: 7TH 08
cover of B2B Brand Mangagement (10)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-3642064708
ISBN10: 3642064701

Edition: 10
cover of Business Market Management (3RD 09)

by James C. Anderson

Cover Type:
Hardback
ISBN13: 978-0136000884
ISBN10: 0136000886

Edition: 3RD 09
cover of Business Marketing Management: B2B (11TH 13)

by Michael D. Hutt

Cover Type:
Hardback
ISBN13: 978-1133189565
ISBN10: 1133189563

Edition: 11TH 13
cover of Cases in Advertising and Marketing Management : Real Situations for Tomorrow`s Managers (06)

by Edd Applegate

Cover Type:
Print On Demand
ISBN13: 978-0742538368
ISBN10: 0742538362

Edition: 06
cover of Cases in Marketing Management (11)

by Kenneth E. Clow

Cover Type:
Paperback
ISBN13: 978-1412996037
ISBN10: 1412996031

Edition: 11
cover of Consumer Behavior in Action: Real-Life Applications for Marketing Managers (10)

by Geoffrey Paul Lanto...

Cover Type:
Print On Demand
ISBN13: 978-0765620903
ISBN10: 0765620901

Edition: 10
cover of CRM: The Foundation of Contemporary Marketing Strategy (13)

by Roger J. Baran

Cover Type:
Paperback
ISBN13: 978-0415896573
ISBN10: 0415896576

Edition: 13
cover of Data-Driven Marketing (10)

by Mark Jeffery

Cover Type:
Hardback
ISBN13: 978-0470504543
ISBN10: 0470504544

Edition: 10
cover of Developing Creative and Innovative Integrated Marketing Communication Plan (98)

by James R. Ogden

Cover Type:
Paperback
ISBN13: 978-0137783335
ISBN10: 0137783337

Edition: 98
cover of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2ND 09)

by Adam Morgan

Cover Type:
Hardback
ISBN13: 978-0470238271
ISBN10: 0470238275

Edition: 2ND 09
cover of Enterprise Marketing Management : The New Science of Marketing (03)

by Dave Sutton, Tom Kl...

Cover Type:
Print On Demand
ISBN13: 978-0471267720
ISBN10: 0471267724

Edition: 03
cover of Event Marketing (2ND 13)

by Preston

Cover Type:
Hardback
ISBN13: 978-0470891070
ISBN10: 0470891076

Edition: 2ND 13
cover of Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (02)

by Leonard H. Hoyle

Cover Type:
Hardback
ISBN13: 978-0471401797
ISBN10: 047140179X

Edition: 02
cover of Framework for Marketing Management (4TH 09)

by Philip Kotler and K...

Cover Type:
Paperback
ISBN13: 978-0136026600
ISBN10: 0136026605

Edition: 4TH 09
cover of Framework for Marketing Management (5TH 12)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-0132539302
ISBN10: 0132539306

Edition: 5TH 12
cover of Framework for Marketing Management (Canadian) (08)

by Philip Kotler, Kevi...

Cover Type:
Paperback
ISBN13: 978-0131213456
ISBN10: 0131213458

Edition: 08
cover of Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4TH 09)

by Philip Kotler

Cover Type:
Paperback
ISBN13: 978-0138151690
ISBN10: 0138151695

Edition: 4TH 09