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Product Management & Marketing Textbooks

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cover of 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand ((REV)02)

by Al Ries and Laura R...

Cover Type:
Paperback
ISBN13: 978-0060007737
ISBN10: 0060007737

Edition: (REV)02
cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type:
Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

Edition: 03
cover of Bringing New Technology to the Market (03)

by Kathleen R. Allen

Cover Type:
Hardback
ISBN13: 978-0130933737
ISBN10: 0130933732

Edition: 03
cover of Buying In (REV 10)

by Rob Walker

Cover Type:
Paperback
ISBN13: 978-0812974096
ISBN10: 0812974093

Edition: REV 10
cover of Buying In: The Secret Dialogue Between What We Buy and Who We Are (08)

by Rob Walker

Cover Type:
Paperback
ISBN13: 978-1400063918
ISBN10: 1400063914

Edition: 08
cover of Case Studies in Sport Marketing (98)

by Brenda G. Ed. Pitt...

Cover Type:
Hardback
ISBN13: 978-1885693471
ISBN10: 1885693478

Edition: 98
cover of Case Studies in Sport Marketing (2ND 16)

by Brenda G. Pitts

Cover Type:
Hardback
ISBN13: 978-1940067001
ISBN10: 1940067006

Edition: 2ND 16
cover of Chasm Companion : Fieldbook to Crossing the Chasm and Inside the Tornado (02)

by Paul Wiefels

Cover Type:
Paperback
ISBN13: 978-0066620558
ISBN10: 0066620554

Edition: 02
cover of Commodity Marketing : From a Producer`s Perspective (2ND 02)

by Donald G. Chafin an...

Cover Type:
Paperback
ISBN13: 978-0813431796
ISBN10: 0813431794

Edition: 2ND 02
cover of Consumed : How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole (08)

by Benjamin R. Barber

Cover Type:
Paperback
ISBN13: 978-0393330892
ISBN10: 0393330893

Edition: 08
cover of Consumer-Centric Category (05)

by A.C. Nielsen

Cover Type:
Print On Demand
ISBN13: 978-0471703594
ISBN10: 0471703591

Edition: 05
cover of Consuming Kids : Protecting Our Children from the Onslaught of Marketing & Advertising (04)

by Susan Linn

Cover Type:
Paperback
ISBN13: 978-1400079995
ISBN10: 1400079993

Edition: 04
cover of Consuming Kids : The Hostile Takeover of Childhood (04)

by Susan E. Linn

Cover Type:
Print On Demand
ISBN13: 978-1565847835
ISBN10: 1565847830

Edition: 04
cover of Contemporary Visual Merchandising and Enviromental Design (5TH 11)

by Jay Diamond

Cover Type:
Paperback
ISBN13: 978-0135007617
ISBN10: 0135007615

Edition: 5TH 11
cover of Corporate Identity Design (88)

by Veronica Napoles

Cover Type:
Print On Demand
ISBN13: 978-0471289470
ISBN10: 0471289477

Edition: 88
cover of Creative Strategy in Advertising (10TH 11)

by Bonnie L. Drewniany...

Cover Type:
Paperback
ISBN13: 978-1439082706
ISBN10: 1439082707

Edition: 10TH 11
cover of Creative Strategy in Advertising (11TH 14)

by Bonnie L. Drewniany

Cover Type:
Paperback
ISBN13: 978-1133307266
ISBN10: 1133307264

Edition: 11TH 14
cover of Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers (91)

by Geoffrey A. Moore

Cover Type:
Paperback
ISBN13: 978-0060517120
ISBN10: 0060517123

Edition: 91
cover of Customers Included (13)

by HURST

Cover Type:
Hardback
ISBN13: 978-0979368110
ISBN10: 0979368111

Edition: 13
cover of Customers Included (2ND 15)

by HURST

Cover Type:
Paperback
ISBN13: 978-0979368134
ISBN10: 0979368138

Edition: 2ND 15