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Services Marketing Textbooks

cover of Marketing for Hospitality and Tourism (7th edition)
Marketing for Hospitality and Tourism
by Philip T. Kotler, John T. Bowen, James Makens and Seyhmus Baloglu
Hardback
ISBN13: 978-0134151922
7th Edition
cover of Essentials of Health Care Marketing - With Access (4th edition)
Essentials of Health Care Marketing - With Access
by Eric N. Berkowitz
Paperback
ISBN13: 978-1284094312
4th Edition
cover of Services Marketing (7th edition)
Services Marketing
by Christopher H. Lovelock and Jochen Wirtz
Print On Demand
ISBN13: 978-0136107217
7th Edition
cover of Strategic Marketing for Non-Profit Organizations (7th edition)
Strategic Marketing for Non-Profit Organizations
by Alan Andreasen and Philip Kotler
Paperback
ISBN13: 978-0131753723
7th Edition
cover of Services Marketing (7th edition)
Services Marketing
by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne Gremler
Hardback
ISBN13: 978-0078112102
7th Edition
cover of Services Marketing (6th edition)
Services Marketing
by Valarie Zeithaml
Hardback
ISBN13: 978-0078112058
6th Edition
cover of Marketing for Hospitality and Tourism (5th edition)
Marketing for Hospitality and Tourism
by Philip Kotler, James C. Makens and John T. Bowen
Hardback
ISBN13: 978-0135045596
5th Edition
cover of Customer Service: Skills for Success (Looseleaf) (6th edition)
Customer Service: Skills for Success (Looseleaf)
by Robert Lucas
Loose-Leaf
ISBN13: 978-1259662331
6th Edition