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General Advertising Textbooks

cover of M: Advertising (3rd edition)
M: Advertising
Paperback
ISBN13: 978-1259815942
3rd Edition
cover of Advertising & IMC: Principles and Practice (10th edition)
Advertising & IMC: Principles and Practice
Hardback
ISBN13: 978-0133506884
10th Edition
cover of M: Advertising - Text Only (2nd edition)
M: Advertising - Text Only
by William Arens
Paperback
ISBN13: 978-0078028960
2nd Edition
cover of Advertising and Promotion: An Integrated Marketing Communications Perspective (11th edition)
Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch and Michael A. Belch
Hardback
ISBN13: 978-1259548147
11th Edition
cover of Contemporary Advertising (Looseleaf) (15th edition)
Contemporary Advertising (Looseleaf)
by William F. Arens and Michael F. Weigold
Loose-Leaf
ISBN13: 978-1259548154
15th Edition
cover of Advertising and Promotion: An Integrated Marketing Communications Perspective (10th edition)
Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch and Michael A. Belch
Hardback
ISBN13: 978-0078028977
10th Edition
cover of Advertising: Concept and Copy (3rd edition)
Advertising: Concept and Copy
Paperback
ISBN13: 978-0393733860
3rd Edition
cover of Advertising : Principles and Practice (8th edition)
Advertising : Principles and Practice
by Sandra Moriarty, William D. Wells and Nancy Mitchell
Hardback
ISBN13: 978-0132224154
8th Edition
cover of Contemporary Advertising (Loose Leaf) (14th edition)
Contemporary Advertising (Loose Leaf)
by William F. Arens, Michael F. Weigold and Christian Arens
Loose-Leaf
ISBN13: 978-0078028953
14th Edition