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General Advertising Textbooks

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cover of Advertising Research: Theory and Practice (2ND 12)

by Joel Davis

Cover Type:
Hardback
ISBN13: 978-0132128322
ISBN10: 0132128322

Edition: 2ND 12
cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7TH 07)

by Terence A. Shimp

Cover Type:
Hardback
ISBN13: 978-0324321432
ISBN10: 0324321430

Edition: 7TH 07
cover of Age of Propaganda: The Everyday Use and Abuse of Persuasion (REV 00)

by Anthony Pratkanis

Cover Type:
Paperback
ISBN13: 978-0805074031
ISBN10: 0805074031

Edition: REV 00
cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type:
Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

Edition: 08
cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type:
Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

Edition: 03
cover of Big Life in Advertising (02)

by Mary Lawrence

Cover Type:
Paperback
ISBN13: 978-0743245869
ISBN10: 0743245865

Edition: 02
cover of Brains Behind Great Ad Campaigns (09)

by Margo Berman

Cover Type:
Paperback
ISBN13: 978-0742555518
ISBN10: 0742555518

Edition: 09
cover of Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age (05)

by Mathieson

Cover Type:
Print On Demand
ISBN13: 978-0814416082
ISBN10: 081441608X

Edition: 05
cover of Breaking Up America : Advertisers and the New Media World (97)

by Joseph Turow

Cover Type:
Paperback
ISBN13: 978-0226817507
ISBN10: 0226817504

Edition: 97
cover of Campaign Planner for Integrated Brand Communications (3RD 05)

by Shay Sayre

Cover Type:
Paperback
ISBN13: 978-0324321470
ISBN10: 0324321473

Edition: 3RD 05
cover of Canadian Advertising in Action (9TH 11)

by Keith J. Tuckwell

Cover Type:
Paperback
ISBN13: 978-0137060634
ISBN10: 0137060637

Edition: 9TH 11
cover of Canadian Advertising in Action (11TH 18)

by Keith J. Tuckwell

Cover Type:
Paperback
ISBN13: 978-0134228846
ISBN10: 0134228847

Edition: 11TH 18
cover of Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition ((REV)01)

by Stuart Ewen

Cover Type:
Paperback
ISBN13: 978-0465021550
ISBN10: 0465021557

Edition: (REV)01
cover of Cases in Advertising Management (09)

by Larry D. Kelley

Cover Type:
Print On Demand
ISBN13: 978-0765622617
ISBN10: 0765622610

Edition: 09
cover of Contemporary Advertising (10TH 06)

by William F. Arens

Cover Type:
Hardback
ISBN13: 978-0073135694
ISBN10: 0073135690

Edition: 10TH 06
cover of Contemporary Advertising (11TH 08)

by William F. Arens, M...

Cover Type:
Hardback
ISBN13: 978-0073529912
ISBN10: 0073529915

Edition: 11TH 08
cover of Contemporary Advertising (12TH 09)

by William F. Arens, M...

Cover Type:
Hardback
ISBN13: 978-0073381077
ISBN10: 0073381071

Edition: 12TH 09
cover of Contemporary Advertising (Loose Leaf) (14TH 13)

by William F. Arens, M...

Cover Type:
Loose-Leaf
ISBN13: 978-0078028953
ISBN10: 0078028957

Edition: 14TH 13
cover of Contemporary Advertising (Looseleaf) (13TH 11)

by William Arens

Cover Type:
Loose-Leaf
ISBN13: 978-0073530031
ISBN10: 0073530034

Edition: 13TH 11
cover of Controversies in Contemporary Advertising (04)

by Kim Bartel Sheehan

Cover Type:
Paperback
ISBN13: 978-0761926351
ISBN10: 0761926356

Edition: 04

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