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Business & Marketing Research Textbooks

In order to be successful at business, you must learn how to gauge customer response – business and marketing research textbooks teach just this. Business and marketing management textbooks discuss different approaches and techniques for collecting data, analyzing results, and applying the information to business objectives. Customer surveys, focus groups, and competitive analysis are examples of primary market research, i.e., research that a company will conduct themselves or have a professional firm conduct for them. Secondary market research comes from information collected by secondary sources, such as the government, trade associations, or the census. In order to organize and interpret data, marketing professionals also need a firm understanding of business mathematics and statistics and probability.

Architectural Research Methods (02)
Linda Groat and David Wang
Paperback
ISBN13: 978-0471333654
ISBN10: 0471333654
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Basic Market. Research. Microsoft Excel. -Text Only (3RD 12)
Alvin C. Burns
Paperback
ISBN13: 978-0135078228
ISBN10: 0135078229
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$115.05
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Basic Marketing Research (3RD 09)
Naresh K. Malhotra
Hardback
ISBN13: 978-0137155934
ISBN10: 013715593X
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Basic Marketing Research (7TH 10)
Gilbert A. Churchill
Hardback
ISBN13: 978-1439041390
ISBN10: 1439041393
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Basic Marketing Research (4TH 12)
Naresh K. Malhotra
Hardback
ISBN13: 978-0132544481
ISBN10: 0132544482
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$139.43
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Basic Marketing Research - Access (Canadian) (12)
Alvin C Burns
Access Code
ISBN13: 978-0132610940
ISBN10: 0132610949
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Basic Marketing Research - Tech. Manual (4TH 12)
Naresh Malhotra
Paperback
ISBN13: 978-0132544566
ISBN10: 0132544563
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Basic Marketing Research -Tech. Manual (3RD 09)
Naresh K. Malhotra
Paperback
ISBN13: 978-0136084716
ISBN10: 0136084710
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Basic Marketing Research .. Microsoft Excel-Package (2ND 08)
Burns
Paperback
ISBN13: 978-0137155989
ISBN10: 0137155980
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Basic Marketing Research / Text Only (02)
Naresh Malhotra
Hardback
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