Business & Marketing Research Textbooks - Textbooks.com Skip to main content
Ship-Ship-Hooray! Free Shipping on $25+ View Details about Free Shipping >
 |   |   | Business & Marketing Research Textbooks

Business & Marketing Research Textbooks

In order to be successful at business, you must learn how to gauge customer response – business and marketing research textbooks teach just this. Business and marketing management textbooks discuss different approaches and techniques for collecting data, analyzing results, and applying the information to business objectives. Customer surveys, focus groups, and competitive analysis are examples of primary market research, i.e., research that a company will conduct themselves or have a professional firm conduct for them. Secondary market research comes from information collected by secondary sources, such as the government, trade associations, or the census. In order to organize and interpret data, marketing professionals also need a firm understanding of business mathematics and statistics and probability.

cover of Basic Marketing Research (3rd edition)
Basic Marketing Research
by Naresh K. Malhotra
Hardback
ISBN13: 978-0137155934
3rd Edition
cover of Basic Marketing Research (4th edition)
Basic Marketing Research
by Naresh K. Malhotra
Hardback
ISBN13: 978-0132544481
4th Edition
cover of Basic Marketing Research (9th edition)
Basic Marketing Research
by Tom J. Brown
Paperback
ISBN13: 978-1337516471
9th Edition
cover of Basic Marketing Research - Access (Canadian) (12th edition)
Basic Marketing Research - Access (Canadian)
by Alvin C Burns
Access Code
ISBN13: 978-0132610940
12th Edition
cover of Basic Marketing Research - Text Only (8th edition)
Basic Marketing Research - Text Only
by Tom J. Brown
Hardback
ISBN13: 978-1111525293
8th Edition
cover of Basic Marketing Research - With Access (8th edition)
Basic Marketing Research - With Access
by Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill
Hardback
ISBN13: 978-1133188544
8th Edition
cover of Basic Marketing Research - With Access (9th edition)
Basic Marketing Research - With Access
by Tom J. Brown
Paperback
ISBN13: 978-1337100298
9th Edition
cover of Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD (5th edition)
Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD
by Alvin C. Burns and Ronald F. Bush
Paperback
ISBN13: 978-0131519510
5th Edition