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Business & Marketing Research Textbooks

In order to be successful at business, you must learn how to gauge customer response – business and marketing research textbooks teach just this. Business and marketing management textbooks discuss different approaches and techniques for collecting data, analyzing results, and applying the information to business objectives. Customer surveys, focus groups, and competitive analysis are examples of primary market research, i.e., research that a company will conduct themselves or have a professional firm conduct for them. Secondary market research comes from information collected by secondary sources, such as the government, trade associations, or the census. In order to organize and interpret data, marketing professionals also need a firm understanding of business mathematics and statistics and probability.

cover of Marketing Research (8th edition)
Marketing Research
by Burns
Hardback
ISBN13: 978-0134167404
8th Edition
cover of Business Research Methods (9th edition)
Business Research Methods
by William G. Zikmund
Hardback
ISBN13: 978-1111826925
9th Edition
cover of Essentials of Marketing Research (Looseleaf) (4th edition)
Essentials of Marketing Research (Looseleaf)
by Joseph F. Hair and Mary Celsi
Loose-Leaf
ISBN13: 978-0078112119
4th Edition
cover of Strategic Market Management (10th edition)
Strategic Market Management
by David A. Aaker
Paperback
ISBN13: 978-1118582862
10th Edition
cover of Market-Based Management (6th edition)
Market-Based Management
by Roger J. Best
Paperback
ISBN13: 978-0130387752
6th Edition
cover of Basic Marketing Research (4th edition)
Basic Marketing Research
by Naresh K. Malhotra
Hardback
ISBN13: 978-0132544481
4th Edition
cover of Operations Research: Applications and Algorithms - With CD (4th edition)
Operations Research: Applications and Algorithms - With CD
by Wayne L. Winston
Hardback
ISBN13: 978-0534380588
4th Edition
cover of Essentials of Marketing Research (6th edition)
Essentials of Marketing Research
by Barry J. Babin
Paperback
ISBN13: 978-1305263475
6th Edition
cover of Marketing Research (9th edition)
Marketing Research
by Carl D. McDaniel
Hardback
ISBN13: 978-1118074619
9th Edition