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Advertising & Public Relations Textbooks

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cover of Erotic History of Advertising (03)

by Tom Reichert

Cover Type:
Paperback
ISBN13: 978-1591020851
ISBN10: 1591020859

Edition: 03
cover of Essentials of Contemporary Advertising (2ND 09)

by Arens, Schaefer and...

Cover Type:
Paperback
ISBN13: 978-0073380971
ISBN10: 0073380970

Edition: 2ND 09
cover of Evaluating Public Relations : Best Practice Guide to Public Relations Planning, Research & Evaluation (2ND 07)

by Paul Noble and Tom ...

Cover Type:
Paperback
ISBN13: 978-0749449797
ISBN10: 0749449799

Edition: 2ND 07
cover of Exploring Package Design (06)

by Chuck Groth

Cover Type:
Paperback
ISBN13: 978-1401872175
ISBN10: 1401872174

Edition: 06
cover of Fables of Abundance (94)

by Jackson T. Lears

Cover Type:
Paperback
ISBN13: 978-0465090754
ISBN10: 0465090753

Edition: 94
cover of Fall of Advertising and Rise of PR (02)

by Al Ries and Laura R...

Cover Type:
Paperback
ISBN13: 978-0060081997
ISBN10: 0060081996

Edition: 02
cover of Fame and Fortune : How Successful Companies Build Winning Reputations (REV 08)

by Charles Fombrun

Cover Type:
Hardback
ISBN13: 978-0137144419
ISBN10: 0137144415

Edition: REV 08
cover of Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy (2ND 98)

by Paul Edwards, Laura...

Cover Type:
Paperback
ISBN13: 978-0874778458
ISBN10: 087477845X

Edition: 2ND 98
cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type:
Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

Edition: 3RD 09
cover of Going Negative (95)

by Stephen Ansolabeher...

Cover Type:
Paperback
ISBN13: 978-0684837116
ISBN10: 0684837110

Edition: 95
cover of Groundswell (Expanded and Revised) (11)

by Li Charlene

Cover Type:
Paperback
ISBN13: 978-1422161982
ISBN10: 1422161986

Edition: 11
cover of Groundswell : Winning in a World Transformed by Social Technologies (08)

by Charlene Li and Jos...

Cover Type:
Hardback
ISBN13: 978-1422125007
ISBN10: 1422125009

Edition: 08
cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type:
Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

Edition: 94
cover of Guerrilla Advertising (2ND 11)

by Gavin Lucas

Cover Type:
Paperback
ISBN13: 978-1856697477
ISBN10: 1856697479

Edition: 2ND 11
cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type:
Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

Edition: 08
cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type:
Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

Edition: 04
cover of Handbook of Crisis Communication (12)

by W. William Timoth...

Cover Type:
Print On Demand
ISBN13: 978-1444361902
ISBN10: 1444361902

Edition: 12
cover of Handbook of Strategic Public Relations and Integrated Marketing Communications (2ND 12)

by Clarke Caywood

Cover Type:
Hardback
ISBN13: 978-0071767460
ISBN10: 0071767460

Edition: 2ND 12
cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type:
Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

Edition: 3RD 08
cover of Hey, Whipple, Squeeze This: Classic Guide to Creating Great Ads (5TH 16)

by Luke Sullivan

Cover Type:
Paperback
ISBN13: 978-1119164005
ISBN10: 1119164001

Edition: 5TH 16