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Advertising & Public Relations Textbooks

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cover of Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age (05)

by Mathieson

Cover Type:
Print On Demand
ISBN13: 978-0814416082
ISBN10: 081441608X

Edition: 05
cover of Breaking Up America : Advertisers and the New Media World (97)

by Joseph Turow

Cover Type:
Paperback
ISBN13: 978-0226817507
ISBN10: 0226817504

Edition: 97
cover of Brought to You by : Postwar Television Advertising and the American Dream (01)

by Lawrence R. Samuel

Cover Type:
Print On Demand
ISBN13: 978-0292777637
ISBN10: 0292777639

Edition: 01
cover of Campaign Planner for Integrated Brand Communications (3RD 05)

by Shay Sayre

Cover Type:
Paperback
ISBN13: 978-0324321470
ISBN10: 0324321473

Edition: 3RD 05
cover of Campaign Strategies and Message Design : A Practitioner`s Guide from Start to Finish (99)

by Mary Anne Moffitt

Cover Type:
Paperback
ISBN13: 978-0275964702
ISBN10: 0275964701

Edition: 99
cover of Canadian Advertising in Action (9TH 11)

by Keith J. Tuckwell

Cover Type:
Paperback
ISBN13: 978-0137060634
ISBN10: 0137060637

Edition: 9TH 11
cover of Canadian Advertising in Action (11TH 18)

by Keith J. Tuckwell

Cover Type:
Paperback
ISBN13: 978-0134228846
ISBN10: 0134228847

Edition: 11TH 18
cover of Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition ((REV)01)

by Stuart Ewen

Cover Type:
Paperback
ISBN13: 978-0465021550
ISBN10: 0465021557

Edition: (REV)01
cover of Cases in Advertising Management (09)

by Larry D. Kelley

Cover Type:
Print On Demand
ISBN13: 978-0765622617
ISBN10: 0765622610

Edition: 09
cover of Cases in Public Relations Management (2ND 14)

by Swann

Cover Type:
Print On Demand
ISBN13: 978-0415517713
ISBN10: 0415517710

Edition: 2ND 14
cover of Contemporary Advertising (10TH 06)

by William F. Arens

Cover Type:
Hardback
ISBN13: 978-0073135694
ISBN10: 0073135690

Edition: 10TH 06
cover of Contemporary Advertising (11TH 08)

by William F. Arens, M...

Cover Type:
Hardback
ISBN13: 978-0073529912
ISBN10: 0073529915

Edition: 11TH 08
cover of Contemporary Advertising (12TH 09)

by William F. Arens, M...

Cover Type:
Hardback
ISBN13: 978-0073381077
ISBN10: 0073381071

Edition: 12TH 09
cover of Contemporary Advertising (Loose Leaf) (14TH 13)

by William F. Arens, M...

Cover Type:
Loose-Leaf
ISBN13: 978-0078028953
ISBN10: 0078028957

Edition: 14TH 13
cover of Contemporary Advertising (Looseleaf) (13TH 11)

by William Arens

Cover Type:
Loose-Leaf
ISBN13: 978-0073530031
ISBN10: 0073530034

Edition: 13TH 11
cover of Controversies in Contemporary Advertising (04)

by Kim Bartel Sheehan

Cover Type:
Paperback
ISBN13: 978-0761926351
ISBN10: 0761926356

Edition: 04
cover of Copy Workshop Workbook 2002, Really New Edition ((3RD)02)

by Bruce Bendinger

Cover Type:
Paperback
ISBN13: 978-1887229128
ISBN10: 1887229124

Edition: (3RD)02
cover of Copywriting for Electronic Media : Practical Guide (6TH 09)

by Milan D. Meeske

Cover Type:
Paperback
ISBN13: 978-0495411178
ISBN10: 0495411175

Edition: 6TH 09
cover of Copywriting for the Electronic Media : A Practical Guide (5TH 06)

by Milan D. Meeske

Cover Type:
Paperback
ISBN13: 978-0534629144
ISBN10: 0534629148

Edition: 5TH 06
cover of Corporate Communication (4TH 07)

by Paul A. Argenti

Cover Type:
Paperback
ISBN13: 978-0072990546
ISBN10: 0072990546

Edition: 4TH 07