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Communication Success

Communication Success - 07 edition

Communication Success - 07 edition

ISBN13: 9781554312016

ISBN10: 1554312019

Communication Success by Permacharts - ISBN 9781554312016
Cover type: Paperback
Edition: 07
Copyright: 2007
Publisher: Permacharts, Inc.
International: No
Communication Success by Permacharts - ISBN 9781554312016

ISBN13: 9781554312016

ISBN10: 1554312019

Cover type: Paperback
Edition: 07
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Mark Bowden, the author of Communication Success is widely considered one of the world's most distinguished performance practitioners and expert trainers. He is a leader in communication and the creator of a totally unique system for public speakers, The Gesture-Plane System which encompasses the world's fastest and most practical techniques for confident and influential presentation - used now by top business, political and entertainment performers across the globe.Mark shares the essence of this system in Communication Success.

From the chart introduction:
It is not enough just to have a great message; that message must be delivered with total effectiveness so as to gain a clear advantage over your competitors. What your listeners think of your ideas, your products, and your entire organization, is affected by how they react to you as a speaker. The business community votes public speaking as their number one fear and only one in five of all business communicators is viewed by their audience as acceptable. Study the principles, techniques and models found in this Permachart to ensure success in your next presentation.


* The Fundamentals
* The Five ''W''s
o Why?
o Who?
o Where and When?
o What?
* Five Fast Steps to Impactful & Persuasive Communication
o The Yes-State
o The Truth-Plane and the Passion-Plane
o Look
o Listen
o Knowledge & Feeling
o Positive Action
* Six Principles of Persuasion
* Express your Offer in Eight Moves
o Presentation
o The Rule of Three
o Anticipation, Release, Payoff
o Features, Advantages, Benefits and Feelings
o Thesis, Antithesis, Synthesis
o Sound-Bites and Elevator Pitches
o The Four Deadly Misdeeds of Bad Communicators
o Giving a Profound Communication

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