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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being - 12th edition

Consumer Behavior: Buying, Having, and Being - 12th edition

ISBN13: 9780134129938

ISBN10: 0134129938

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon - ISBN 9780134129938
Cover type: Hardback
Edition: 12TH 17
Copyright: 2017
Publisher: Pearson
Published:
International: No
Consumer Behavior: Buying, Having, and Being by Michael R. Solomon - ISBN 9780134129938

ISBN13: 9780134129938

ISBN10: 0134129938

Cover type: Hardback
Edition: 12TH 17
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Summary

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity. Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as ''Dadvertising,'' ''Meerkating,'' and the ''Digital Self'' to maintain an edge in the fluid and evolving field of consumer behavior.

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Other Editions of Consumer Behavior: Buying, Having, and Being

Consumer Behavior by Michael R. Solomon - ISBN 9780135225691
Consumer Behavior: Buying, Having, and Being by Michael R. Solomon - ISBN 9780133450897