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Contemporary Business - Audio Chapter Revised CD (Software)

Contemporary Business - Audio Chapter Revised CD (Software) - 11th edition

Contemporary Business - Audio Chapter Revised CD (Software) - 11th edition

ISBN13: 9780555044216

ISBN10: 0555044211

Contemporary Business - Audio Chapter Revised CD (Software) by Louise E. Boone and David L. Kurtz - ISBN 9780555044216
Edition: 11TH 05
Copyright: 2005
Publisher: South-Western Publishing Co.
Published:
International: No
Contemporary Business - Audio Chapter Revised CD (Software) by Louise E. Boone and David L. Kurtz - ISBN 9780555044216

ISBN13: 9780555044216

ISBN10: 0555044211

Edition: 11TH 05
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Summary

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.

Table of Contents

Table of Contents

Part 1 Contemporary Business and Its Environment

1 The Foundations of Business
2 Economic Challenges Facing the United States
3 Global Dimensions of Business
4 Social Responsibility and Business Ethics
Careers in Business

Part 2 The Structure of American Business

5 Forms of Business Ownership
6 Entrepreneurship, Small Business, and Franchising
Careers in Business

Part 3 Management and Organization

7 The Process of Management
8 Internal Organization
9 Production and Operations Management
Careers in Business

Part 4 The Human Resource

10 Human Relations
11 Human Resource Management
12 Labor-Management Relations
Careers in Business

Part 5 Marketing Management

13 Marketing Strategy
14 Product and Pricing Strategies
15 Distribution Strategy
16 Promotional Strategy
Careers in Business

Part 6 Information for Decision Making

17 Information Systems and Business
18 Accounting
Careers in Business

Part 7 Financing the Enterprise

19 Financial Management
20 Money, the Banking System, and Other Financial Institutions
21 The Securities Market
22 Risk Management and Insurance

Careers in Business
Appendix A Fundamentals of Business Law
Appendix B Your Career in Business
Appendix C Small Business Planning