Copywriter's Handbook, Rev. and Exp. 3rd edition (9780805078046) - Textbooks.com
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Copywriter's Handbook, Rev. and Exp.

Copywriter's Handbook, Rev. and Exp. - 3rd edition

Copywriter's Handbook, Rev. and Exp. - 3rd edition

ISBN13: 9780805078046

ISBN10: 0805078045

Copywriter
Edition: 3RD 05
Copyright: 2005
Publisher: Henry Holt and Co.
Published:
International: No
Copywriter

ISBN13: 9780805078046

ISBN10: 0805078045

Edition: 3RD 05

Other Editions of Copywriter's Handbook, Rev. and Exp.


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Summary

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are

  • eight headlines that work--and how to use them
  • eleven ways to make your copy more readable
  • fifteen ways to open a sales letter
  • the nine characteristics of successful print ads
  • how to build a successful freelance copywriting practice
  • fifteen techniques to ensure your e-mail marketing message
  • is opened

This thoroughly revised edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Other Editions of Copywriter's Handbook, Rev. and Exp.

Copywriter