Corporate Communications : A Guide to Theory and Practice 2nd edition (9781847872463) - Textbooks.com
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Corporate Communications : A Guide to Theory and Practice

Corporate Communications : A Guide to Theory and Practice - 2nd edition

Corporate Communications : A Guide to Theory and Practice - 2nd edition

ISBN13: 9781847872463

ISBN10: 1847872468

Corporate Communications : A Guide to Theory and Practice by Joep P. Cornelissen - ISBN 9781847872463
Edition: 2ND 09
Copyright: 2009
Publisher: Sage Publications, Inc.
Published:
International: No
Corporate Communications : A Guide to Theory and Practice by Joep P. Cornelissen - ISBN 9781847872463

ISBN13: 9781847872463

ISBN10: 1847872468

Edition: 2ND 09

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Summary

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:

  • New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management
  • New case vignettes and cases of corporate communications in US and European companies
  • An integrated case (Toyota) at the end of the text connecting all the different themes of the book.