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Creative Communication : Principles and Applications

Creative Communication : Principles and Applications - 95 edition

Creative Communication : Principles and Applications - 95 edition

ISBN13: 9780881338287

ISBN10: 0881338281

Creative Communication : Principles and Applications by Craig E. Johnson and Michael Z. Hackman - ISBN 9780881338287
Edition: 95
Copyright: 1995
Publisher: Waveland Press, Inc.
Published:
International: No
Creative Communication : Principles and Applications by Craig E. Johnson and Michael Z. Hackman - ISBN 9780881338287

ISBN13: 9780881338287

ISBN10: 0881338281


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Summary

Learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies and honing communication skills to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, written communication, and persuasive encounters.

Table of Contents

Table of Contents

Part I. PRINCIPLES OF CREATIVE COMMUNICATION
1. Understanding Creativity
2. Theoretical Approaches to Creativity
3. The Creative Process
4. Creativity and Language

Part II. CREATIVE APPLICATIONS
5. Creative Group Problem Solving
6. Creative Organizational Communication
7. Creative Written Communication
8. Creative Persuasive Communication