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Creative Strategy in Advertising

Creative Strategy in Advertising - 9th edition

Creative Strategy in Advertising - 9th edition

ISBN13: 9780495095699

ISBN10: 0495095699

Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler - ISBN 9780495095699
Edition: 9TH 08
Copyright: 2008
Publisher: Wadsworth, Inc
Published:
International: No
Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler - ISBN 9780495095699

ISBN13: 9780495095699

ISBN10: 0495095699


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Summary

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.