Cutlip and Center's Effective Public Relations 11th edition (9780132669153) - Textbooks.com
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Cutlip and Center's Effective Public Relations

Cutlip and Center's Effective Public Relations - 11th edition

Cutlip and Center's Effective Public Relations - 11th edition

ISBN13: 9780132669153

ISBN10: 0132669153

Cutlip and Center
Cover type: Paperback
Edition: 11TH 13
Copyright: 2013
Publisher: Pearson
Published:
International: No
Cutlip and Center

ISBN13: 9780132669153

ISBN10: 0132669153

Cover type: Paperback
Edition: 11TH 13
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Summary

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Table of Contents

Table of Contents

Table of Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions

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Other Editions of Cutlip and Center's Effective Public Relations

Cutlip and Center