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Economics for Managers

Economics for Managers - 3rd edition

Economics for Managers - 3rd edition

ISBN13: 9780132773706

ISBN10: 0132773708

Economics for Managers by Paul G. Farnham - ISBN 9780132773706
Cover type: Hardback
Edition: 3RD 14
Copyright: 2014
Publisher: Pearson
Published:
International: No
Economics for Managers by Paul G. Farnham - ISBN 9780132773706

ISBN13: 9780132773706

ISBN10: 0132773708

Cover type: Hardback
Edition: 3RD 14

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Summary

''For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.'''' ''''Economics for Managers ''presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in todays business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to todays managerial student.

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Other Editions of Economics for Managers

Economics for Managers by Paul G. Farnham - ISBN 9780136065524