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Entrepreneurial Small Business - Text Only

Entrepreneurial Small Business - Text Only - 4th edition

Entrepreneurial Small Business - Text Only - 4th edition

ISBN13: 9780078029424

ISBN10: 0078029422

Entrepreneurial Small Business - Text Only by Jerome A. Katz - ISBN 9780078029424
Cover type: Hardback
Edition: 4TH 14
Copyright: 2014
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Entrepreneurial Small Business - Text Only by Jerome A. Katz - ISBN 9780078029424

ISBN13: 9780078029424

ISBN10: 0078029422

Cover type: Hardback
Edition: 4TH 14
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Summary

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.