Ship-Ship-Hooray! Free Shipping on $25+ Details >
Entrepreneurship for Dummies

Entrepreneurship for Dummies - 01 edition

Entrepreneurship for Dummies - 01 edition

ISBN13: 9780764552625

ISBN10: 0764552627

Entrepreneurship for Dummies by Kathleen Allen, Karen Hansen and Mark  Eds. Butler - ISBN 9780764552625
Cover type: Print On Demand
Edition: 01
Copyright: 2001
Publisher: John Wiley & Sons, Inc.
Published:
International: No
Entrepreneurship for Dummies by Kathleen Allen, Karen Hansen and Mark  Eds. Butler - ISBN 9780764552625

ISBN13: 9780764552625

ISBN10: 0764552627

Cover type: Print On Demand
Edition: 01

List price: $19.99

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $14.99 (75%)
$5.00

This title is currently not available in digital format.

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

shop us with confidence

Summary

You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign. Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change.

Table of Contents

Table of Contents

Introduction.

PART I: Getting Started in Entrepreneurship.

Chapter 1: What's an Entrepreneur, Anyway?

Chapter 2: Moving at the Speed of E-Business.

Chapter 3: Preparing to Hear When Opportunity Knocks.

Chapter 4: Testing an Opportunity Before You Leap.

PART II: Developing your Business Concept.

Chapter 5: Listening to What Your Industry Tells You.

Chapter 6: What Your Customers Can Tell You.

Chapter 7: Designing Products and Services for a New Marketplace.

Chapter 8: Protecting Your Products and Services.

Chapter 9: Getting Products and Services to Customers: Distribution.

Chapter 10: Putting Together Your Start-up Team.

Chapter 11: Assessing Your Start-up Financial Needs.

PART III: Creating a Company.

Chapter 12: Getting Ready to Do a Business Plan.

Chapter 13: Finding Money to Start and Grow Your Venture.

Chapter 14: Starting with the Right Legal Structure.

Chapter 15: Developing a Business Model for a Digital World.

PART IV: Growing a Company.

Chapter 16: Planning for Growth.

Chapter 17: Organizing Your Business for Growth.

Chapter 18: Reaching the Customer.

Chapter 19: Proving You Can Make Money: The Financial Plan.

Chapter 20: Planning for Things That Go Bump in the Night.

PART V: The Part of Tens.

Chapter 21: Ten Reasons Not to Start a Business.

Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit.

Chapter 23: Ten Ways to Use the Internet to Grow Your Business.

Chapter 24: Ten Best Resources for Gathering Competitive Intelligence.

Index.

Book Registration Information.