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Essentials of Health Care Marketing

Essentials of Health Care Marketing - 96 edition

Essentials of Health Care Marketing - 96 edition

ISBN13: 9780763732684

ISBN10: 0763732680

Essentials of Health Care Marketing by Eric N. Berkowitz - ISBN 9780763732684
Edition: 96
Copyright: 1996
Publisher: Aspen Publishers
Published:
International: No
Essentials of Health Care Marketing by Eric N. Berkowitz - ISBN 9780763732684

ISBN13: 9780763732684

ISBN10: 0763732680

Edition: 96

Other Editions of Essentials of Health Care Marketing


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Summary

A complete curriculum of marketing management tools and techniques. Ideal for graduate, and upper level graduate courses. Filled with examples relevant to the wide array of health care providers, including health systems, HMO's, physician-hospital organizations, and more. Topics covering market research, strategy, and the strategic marketing process. Each chapter includes study questions, objectives, and charts.

Other Editions of Essentials of Health Care Marketing

Essentials of Health Care Marketing by Eric N. Berkowitz - ISBN 9780763783501