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Essentials of Intellectual Property

Essentials of Intellectual Property - 2nd edition

Essentials of Intellectual Property - 2nd edition

ISBN13: 9780470888506

ISBN10: 0470888504

Essentials of Intellectual Property by Alexander I. Poltorak - ISBN 9780470888506
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: John Wiley & Sons, Inc.
Published:
International: No
Essentials of Intellectual Property by Alexander I. Poltorak - ISBN 9780470888506

ISBN13: 9780470888506

ISBN10: 0470888504

Cover type: Paperback
Edition: 2ND 11
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Summary

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

- Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
- Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
- Offers an introduction to IP licensing and enforcement
- Now features discussion of critical precedent-setting recent IP cases and proposed patent reform


Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Other Editions of Essentials of Intellectual Property

Essentials of Intellectual Property by Alexander I. Poltorak and Paul J. Lerner - ISBN 9780471209423