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Essentials of Marketing (Looseleaf)

Essentials of Marketing (Looseleaf) - 15th edition

Essentials of Marketing (Looseleaf) - 15th edition

ISBN13: 9781259573538
ISBN10: 1259573532
Essentials of Marketing (Looseleaf) by William D. Perreault - ISBN 9781259573538
Cover type: Loose-Leaf
Edition: 15TH 17
Copyright: 2017
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Essentials of Marketing (Looseleaf) by William D. Perreault - ISBN 9781259573538
ISBN13: 9781259573538
ISBN10: 1259573532
Cover type: Loose-Leaf
Edition: 15TH 17
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Summary

Marketing's pillar ''Four Ps'' framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical ''How-To-Do-It'' strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. 

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical ''how-to'' techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.