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Essentials of Marketing Research (Looseleaf)

Essentials of Marketing Research (Looseleaf) - 4th edition

Essentials of Marketing Research (Looseleaf) - 4th edition

ISBN13: 9780078112119

ISBN10: 0078112117

Essentials of Marketing Research (Looseleaf) by Joseph F. Hair and Mary Celsi - ISBN 9780078112119
Edition: 4TH 17
Copyright: 2017
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Essentials of Marketing Research (Looseleaf) by Joseph F. Hair and Mary Celsi - ISBN 9780078112119

ISBN13: 9780078112119

ISBN10: 0078112117

Edition: 4TH 17
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Summary

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM). Essentials of Marketing Research gives students a strong command of market research principles, while at the same time being concise enough for use alongside cases and other course projects.

Other Editions of Essentials of Marketing Research (Looseleaf)

Essentials of Marketing Research (Looseleaf) by Joseph Hair, Mary Celsi, Robert Bush and David Ortinau - ISBN 9781260511857