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Essentials of Services Marketing

Essentials of Services Marketing - 09 edition

Essentials of Services Marketing - 09 edition

ISBN13: 9789810679958

ISBN10: 9810679955

Essentials of Services Marketing by Christopher H. Lovelock - ISBN 9789810679958
Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published:
International: No
Essentials of Services Marketing by Christopher H. Lovelock - ISBN 9789810679958

ISBN13: 9789810679958

ISBN10: 9810679955

Cover type: Paperback
Edition: 09

List price: $156.50

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Summary

Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.